Marketing
I’m a full-funnel marketing leader who turns strategy into pipeline.
Starting in content marketing in 2009, I’ve grown into a leader who connects brand, demand, and revenue by building marketing systems that drive measurable business impact, not just activity.
I specialize in building and scaling marketing from the ground up: defining positioning, architecting the customer journey, and creating content and campaign engines that convert. I lead as a player/coach, guiding high-performing teams while staying close to the work that matters.
My background spans SEO, conversion strategy, website optimization, and data-driven growth. I work cross-functionally with Sales and leadership to align on pipeline targets, improve conversion, and ensure marketing is directly accountable to revenue.
The result is a marketing engine that is clear, aligned, and built to scale.
Available for select freelance and advisory work.
Work Experience
Velocity Advisory Group – VP of Marketing – 2023 to current
Bold Metrics, Inc. – Content Director – 2023 to 2023
NIP Group – Content Marketing Manager – 2022 to 2023
Mitratech/TalentReef – Content Marketing Manager – 2021 to 2022
wemlo/Motto Mortgage – Copywriter – 2020 to 2021
Burgundy Wave – Managing Editor – 2016 to 2022
RootsRated/Matcha – Head of Content/Content Strategist – 2015 to 2019
The Mindful Word – Editor of Sustainability – 2013
The Traveler’s Way – Staff Writer – 2010 to 2013
Matador Network – Editor of Change – 2010 to 2012
Barefoot Running – Managing Editor – 2010 to 2011
Client testimonials
Abbie freelanced for our team for more than a year, and she was a tremendous asset the entire time—detailed, creative, fast, and a joy to work with. She tackled projects big and small with the same level of enthusiasm, professionalism, and talent. She was never thrown off in the slightest when our timelines had to be tweaked last-minute. I would jump at any opportunity to work with Abbie again in the future, and I highly recommend her to anyone looking for a highly skilled, meticulous, and conscientious copywriter.
Abbie is a reliable, enthusiastic, and creative force. Her skill set is beyond the norm, as she is infinitely curious. She is willing to think out-of-the-box to problem solve and pursue growth. She is organized and dedicated, but maintains positivity and forward-thinking (even amidst chaos). If you ever get the chance to work with Abbie, take the opportunity! You’ll be so glad you did.
After writing for Abbie on several occasions, I can say she’s a highly organized, efficient and thoughtful editor. She’s clear and direct in communicating the expectations and vision for any given assignment. She excels in managing a heavy workload of editorial projects, all while promptly replying to emails and tying up loose ends. Surely a pleasure to work with!
I am so grateful to have worked with Abbie. She’s a thoughtful and attentive editor, and is also an incredibly generous mentor with her time and resources. I’m so fortunate to have been able to look to Abbie for guidance when I first transitioned to full-time freelancing, and her advice in those early days has stuck with me since. I’d jump onto a project with her anytime!
I worked with Abbie on syndicated content for our brand and she was always very professional. She has strong project management skills, is an effective communicator and helped us stay on track with tight deadlines. Abbie was very fun, personable and easy to work with!